Launch Date: May 2022
Geography: Los Angeles, CA, US
Founder: Mara Roszak, Founder + celebrity hairstylist
Executive Team:
2026 Full Year Projected Revenue: $20M - $30M, according to industry estimates
Primary Category: Haircare
Funding: Venture Capital
Primary Distribution Channel: DTC
Other Distribution Channels:
Key Retail Partner: Sephora
Key Markets: United States
2026 Projected Offline Distribution Points: 700
RŌZ is the culmination of my 20+ years as a hairstylist, working with some of the world’s most celebrated talents (including five Oscar winners). After decades behind the chair, I saw firsthand what was missing from our haircare routines. I created RŌZ to fill that gap. Inspired by nature and informed by deep expertise, RŌZ is a line of clean, high-performing essentials that enhance what’s naturally beautiful about your hair. Every product is intentionally crafted, clinically backed, effortless to use, and tested on my real clients—from red carpets to everyday routines. We prove that you don’t have to sacrifice incredible performance for clean ingredients.
Insights: Mara Roszak, Founder
Why now and why you?
The consumer landscape is changing and clients are more discerning than ever! A brand has to check all of the boxes in order to cut through the noise. RŌZ, being a pro-first brand— founded by myself, a hairstylist with over two decades of hair experience, and adopted by a huge community of stylists (and salons)—has built credibility and trust with the client. Now is the moment where consumers and professionals are no longer willing to compromise on performance, aesthetics, or clean formulations, and they no longer have to with RŌZ. I created RŌZ to bridge that gap in the market; to offer clean, sustainable, high performance hair essentials in the luxury space, rooted in real expertise, for effortless, beautiful results.
What fuels your competitive advantage?
Our competitive advantage lives at the intersection of clean formulations and professional-grade performance. Every product is rigorously tested on real clients long before it launches. We innovate slowly and intentionally, prioritizing results, versatility, and ingredient integrity. Our aluminum packaging reflects our commitment to sustainability, and our formulas are guided by the Credo Clean Standard, excluding 3,000+ ingredients while delivering exceptional performance.
What’s your proudest accomplishment to date?
I’m proud that we’ve built a brand that professionals genuinely love and trust. Seeing hairstylists stock RŌZ into their kits—and creating iconic red-carpet moments using our lab samples—has been the ultimate validation. Our launch at Sephora and the unwavering support from the hairdresser community are milestones that reflect both impact and intention.
What is the one thing you wish someone had told you?
That you don’t have to do it all alone. Building RŌZ has shown me how willing people are to support you when you let them; it’s about playing to the strengths of everyone around you.
What would you tell your past self before starting this journey?
Trust your instincts.
What does success look like in the next 3-5 years?
RŌZ being a trusted staple for consumers and professionals and a leader in the clean, luxury haircare world.
What's one industry trend that is overhyped, and what's being overlooked?
Historically, hair brands have been built by men; male hairstylists with namesake brands marketed to women. When I started my career in the early 2000s, I was one of a few female hairstylists and now as a hair brand founder, that is still true. I do believe there is an advantage to being a woman myself, understanding how it feels and what hair represents to me personally; how it shapes my every day. I believe that being my customer helps me to truly understand them on a deep level and then speak to them.
How do you think the industry needs to evolve?
I believe we need to speak to women differently. Beauty has historically used negative messaging to market products; with RŌZ we committed to never using negative language to describe our customer.
If you could wave a magic wand, what one wish would you make for your business?
To get RŌZ into the hands of every stylist and consumer; the products are that good. They are true problem solvers and can change your daily experience with your hair—expanding our reach while staying true to our vision.